yesterday, the cabinet voted in favor of enforcing manufacturers to place “specific wording” on printed ads and broadcast commericials that specify the risks of certain foods – beginning next year. the wording must be approved by the health minister. the list has not yet been determined but will most likely be foods high in fat and sugar.

that is the same as counter-marketing or “un-advertising.”

if they do not comply, they will be obligated to pay a 1.5 percent tax on their media budgets.

COOKIES KILL!

how much you wanna bet companies will pay the tax?

via: articles: As child obesity doubles, France acts against advertisers and French Women DO Get Fat