The Sécurité Routière, France’s Department of Road Safety has just released a spot for television that is so shocking and traumatizing, it’ll leave you in tears.
During the last several years, France has been trying to reduce their embarrassing statistics regarding the amount of fatal automobile road accidents due to drunk driving and negligent driving such as speeding. They’ve decided to take drastic measures and from the looks of this PSA, it far surpasses anything resembling “drastic.” In fact, the word drastic never seemed so tame in comparison.
It is so effective, you may never have the desire to ever step foot inside a car again.
To view the spot, go here: Sécurité Routière and click on the 90 sign, then click on the poster in the scene (like the one below) then click on “SPOT TELE.”
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