Perhaps it’s because the advertising writers are trying to make their ads more “memorable”, whereas when you’re creating a PSA, it’s for something that’s more important. In my “former life”, I was a radio copywriter/producer, and some of the ads I see on USA TV make me crazy, too, especially the “silent” ones – no words, maybe just fast, jumpy, annoying music, with the product name written at the end. First of all, is this a product they don’t want blind people to know about? Secondly, I feel so obviously “out of the loop” with the music that’s used; obviously, I’m not part of their demographics. Baby Boomer = Over the Hill!

I just took a look at that video; a lot better than we’ll ever see on American TV (well, network TV, anyway). The segment with the magnifying glass was quite amusing.

they’d never show that on american network tv even though they are fun yet have an important message about aids. they’d consider that x-rated hahaha. the second video is also very well done but is even more bold because it’s about the gay community and shows two guys together. (music is from the 70s) i can’t imagine these shown in the u.s. except for maybe on hbo.

For some reason, I could not access the Sugar Baby Love ad, but I may try to dig to see why. It’s a great ad – well done, and with funny and poignant moments too. Could never air in the U.S., I do agree.

elisabeth, you can watch it by clicking below. yeah, it was like a wild goose chase finding it on salon, then they want you to pay for it. a PSA! and it’s not even theirs!

click here: sugar baby love

The “young gays” PSA is great – it shows what really concerns a lot of young men just coming out. AIDES (the main AIDS awareness group in France) did a good job on this.

thanks, marvin. i added credit/link to the french org AIDES on the post.

I love that! I wish we had ads like that globally!