^{Masi is our Hiro!}

Heroes, (pronounced EE-rohz in France ) Season 2 is set to air on September 24! But in the U.S., not in France. SOME people just can’t wait for its arrival in France, so oftentimes popular shows like Heroes appear on P2P sites within hours after the program ends in the U.S – to be downloaded by these die-hard Heroes enthusiasts. You almost can’t blame their actions because serious fans love the show and need instant Heroes gratification. The thought of waiting the 6 months or 1 year or longer(!) before it ends up on French TV (to get dubbed) is simply too excruciatingly LONG to bear.

Back to Heroes in France. TF1 recently announced that they will offer VOD episodes of Heroes on tf1vision.fr (and on ADSL boxes) just 24 hours after the first airing of that episode in the U.S. The episodes will be in VO (version originale) with French subtitles. This expeditious move by TF1 is propelled by a strategic attempt to combat the P2P madness (which I’m actually not sure is, in fact, illegal) as well as to get a head start in competing with Apple, which will probably end up selling Heroes episodes later on on iTunes. TF1 is selling single episodes for 2.99 euros ($4.07), but if you purchase more than one at at time, the episodes are 1.99 euros ($2.71) each.

[via macbidouille]