For non-French speakers, it can be a challenge, if not completely impossible to correctly pronounce some names of French wines. Here’s another one that is not very easy to pronounce but if you could, you might not want to pronounce it. I found this excellent wall paper covered with wine labels in a brasserie in Beaune (Burgundy). One particular wine label stuck out, called, “Montre Cul,” which means “show your ass.” Burgundy vintners are silly and fun, apparently. The great thing about this wine is that if you’re looking for it in a store and the salesperson comes to help you, you don’t necessarily have to try to pronounce it. Just mimmick exactly what the woman on the label is doing…. THAT should work.

That isn’t too much to ask, is it? I mean, try acting out this label.

tags: france travel montre cul fun wine labels