Can We Stop with the Ooh La La’s and the French Maids, Already?
Sunday August 10th 2008, 7:54 am
Filed under: food and drinks, outside of France, products, shopping, weird, wine

french maid wine ooh lala

I’ve more than had enough of the clichéd sexist depiction of French maids, and the misuse of “ooh la la.” First, French maids don’t look like this. Ever. Secondly, if there were any French maids like this, which there aren’t, they would never say “ooh la la” in a light-hearted, provocative way, drinking wine and sporting a mini skirt and some fish net stockings.

Although these wines are from the south of France, the California company’s marketing people are obviously NOT French. I do see the silliness and play on words here and the wine might be legitimately good, but stop it, already!

In retrospect, I’m beginning to love the wine labels with the pissing fat guys.

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1 Comment so far
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It seems to be the new trend: “concept” labels as marketing ploys. Here in California, we see labels such as “Menage a Trois”, “Petite Folie”, “Bicyclette”, or “Blonde” and “Fat Bastard”. Or bottles with just a big yellow smiley. It’s fun, even though the contents rarely keep to the label promise.

Comment by Laure 08.11.08 @ 11:48 pm



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