^{“Paris Mushrooms, it’s when they’re in your mouth that they’re the happiest.”}

Aside from this ad promoting Champignons de Paris (button mushrooms) in France being very, very cute, I’m wondering why the mushroom industry (if there’s a mushroom industry) needs to advertise in the first place. Is there an overproduction of mushrooms? I rarely see ads for other veggies like cucumbers or celery or artichokes or for any veggies, ever; really, this is strange to me. Is there a silent mushroom consumption grève (strike) or something? … So much so that mushroom farmers need a push from ads?

Just a couple of weeks ago, our neighbors asked us if we had any extra mushrooms they could borrow because they couldn’t find any anywhere near our neighborhood. My sweetie, being even more of a conspiracy theorist than I am (yea, I know! unbelievable but true!), suggested that the radioactive leaks lately have been compromising the mushrooms, which perhaps were then removed from the market. Apparently, mushrooms excessively absorb radiation, which is an enormous help to people around…unless they eat those mushrooms…

tags: france, mushrooms, champignons de paris, radioactive contamination, uranium leaks

[ad via]