Beaujolais Nouveau Wines to be in Plastic Bottles Because it’s Good for the Environment???

boisset wines with plastic bottlesFrom the Boisset Family Estates press release:

“…….”This year, Boisset Family Estates is the first winery ever to announce that all Beaujolais Nouveau wines imported to North America will be packaged exclusively in lightweight PET plastic bottles,” states Jean-Charles Boisset, President, Boisset Family Estates. “In addition, we will simultaneously debut Fog Mountain, featuring the first organically-farmed California Nouveau in 750ml PET bottles, to highlight our commitment to reducing the wine world’s carbon footprint by producing locally.”

“It is critical in today’s time, with the scarcity of our planet’s resources and the known environmental impacts of human activity, that we consider whether we should still ship thousands of cases of wine in heavy bottles via air throughout the world in order for the wines to arrive on time for their annual release date in November, when we can reduce fuel use and greenhouse gas emissions by more than half through a responsible choice of packaging.”

….Boisset Family Estates owns and imports Mommessin and Bouchard Aîné & Fils – two venerable Burgundy wine houses each with deep historical traditions in Burgundy and Beaujolais….”

This California company, importing wines from France, claims to be innovative and eco-minded.

Read the whole press release

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4 Comments so far
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The Japanese love this wine…I’m not sure why though…

Comment by kat 08.13.08 @ 5:49 pm

Because it’s French maybe…

Comment by Sophie 08.14.08 @ 4:35 am

I recently went to a design conference where a branding company based in Paris were presenting its latest innovation a supposedly ‘eco-concept’ called French Rabbit (packaged in tetrapak containers (not very environmentally friendly I thought).

When I asked the person presenting why it was eco-friendly – he said “well you can fit far more flattened tetrapaks in a lorry than you can bottles. (Yes, if people actually save them somewhere, because they can’t be recycled, I thought).

Then I asked him about packaging wine, in something that looked like a juice carton. Did he have a problem with that? Given that there are lots of teenagers already binge drinking on alcohol. “It wasn’t part of our brief to consider social issues” he said.

Does anyone have a conscience around here, or is it just me?
Sue

Comment by sue alouche 08.15.08 @ 5:36 pm

I would LOVE to know if the French actually drink their wine out of plastic. Or do they just think the Japanese and Americans will do this.

Comment by Cathy 12.13.08 @ 7:59 pm



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