Filed under: Languedoc-Roussillon, Provence, advertising & marketing, cultural differences, daily life, food and drinks, funny, nature, news, products, shopping, weird, wine
Tired of the constant criticism aimed at the wines from the Languedoc-Roussillon region, specifically that the wines were “crap,” an independent vintner responded with a revolutionary and rebellious idea and created, “Le vin de merde” (Shit wine). The wine label will be hard to miss if you ever see it on a shelf because there’s a big fat fly on it as if it were sitting on a pile of poo. Brilliant and funny publicity stunt. The wine, however, is supposedly not crappy at all. Would make a fun dinner party gift.
tags: france, wine, le vin de merde, great publicity stunt, shit wine
[via Canal+]
5 Comments so far
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Well, Languedoc wine, with or without funny sticker is still crap…
Comment by David 09.18.08 @ 1:57 amThis wine is starting to create a buzz in U.S., but, how can we order some?
Comment by Rachel Garcia 10.20.08 @ 10:32 pmVin de Merde is a title which should be reserved for over-oaked Chardonnay which taste oily rather than buttery! Yecccchhhh!
Comment by Don Noble 10.21.08 @ 7:18 amWhat about the essence of the taste itself? was it called crap by snobs using reputation only, not a real taste? or the taste is kind of off-beat? I never tasted a real crap, so much most of snobs out there – how did they come to the conclusion? Please, describe the taste of that wine in simple terms.
Comment by Vladimir 10.27.08 @ 8:02 pmLeave a comment
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