The PSAs in France rock, and I really like this one launched by l’Institut national du Cancer that began airing on September 14 (and runs through October 8 on TF1, France2, France 3, Canal+, M6, TMC, TV Breizh, RTL 9, Planète Thalassa, Arte, Vivolta, Paris Première, France 4, LCI, National Geographic, Voyage, and TF6).

In just 30 seconds, the spot called, “le voyage intérieur‘ takes a serious subject, colon cancer, and de-dramatizes it with this funny-faced “cancer cell.” The ultimate goal is to reduce the fear factor, and hopefully get people (ages 50+) to consider getting tested for colon cancer, which is the second cause of death by cancer in France. (Lung cancer is the leading cause of death by cancer in France.) If it is detected early, 9 out of 10 cases are cured.

Click on the image or here to watch the 30 second spot

tags: france, colon cancer, psa, early detection, early prevention, second leading cause of death