Tagline: To smoke is to be a slave of tobacco.
It’s clear that who ever was responsible for this anti-smoking ad for teens in France was in search of shock value. The article from the telegraph says it shocked France, but I doubt that. It’s definitely in poor taste and has a lame sexual innuendo but I believe people here would just do their Gallic shrug and unexcitedly say, “Pffff.” I’m sure these anti-smoking ads will not in the slightest deter teens from smoking, in any case.
Here’s an excerpt from the telegraph:
The adverts, presented earlier this week, show an older man in a suit pushing down on the head of a teenager with a cigarette in her mouth, in a position that suggests oral sex. Another version of the advert shows a teenage boy in a similar position. The accompanying slogan reads: “Smoking means being a slave to tobacco”.
“The campaign trivialises sexual abuse – worse, it implies guilt on the part of the abused,” read one angry comment on the website of “Droits des Non-Fumeurs” (“Non-smokers’ Rights), the organisation behind the campaign.
Droits des Non-Fumeurs said the posters showed neither rape nor abuse, but were meant to shock.
The adverts, which will be published in newspapers and bars, are designed to target young people in France, who are beginning to smoke in increasing numbers despite a ban on smoking in bars and restaurants.